CREATIVE COPYWRITER

2023

BLACK BUSINESS BEATS

Even though rap music is rooted in the black community, all products rappers flex on their MUSIC VIDEOS are from big brands owned by white folks. To give visibility to black businesses, Mercado Livre got together with Djonga and Tássia Reis to create a song and music video. But instead of flexing Gucci, Balenciaga, Dior and such, they flexed small local brands owned by black entrepreneurs.

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